Project Description

Large Format Printed Branding London for Coca Cola –

The London Eye Pier on Southbank is a busy hub transporting hundreds of commuters and visitors along the Thames on various river boat services 7 days per week.

Sponsors Coca-Cola contacted us with the interesting challenge of branding the pier canopy with a unique design that incorporated a London skyline silhouette together with the famous Coca-Cola logo.

This branding project was no ordinary graphic application and there were many challenges to overcome to complete it.

The canopy is absolutely huge:

  • Stretching 80 metres in length
  • Curves 8 metres in width across the jetty
  • Standing 5 metres high

BUT the fun really begins when you factor in that it is also part of the floating jetty, so it constantly moves and undulates with the flow of the river. We also had to take into consideration that hundreds of commuters, visitors and tourists use the pier on a daily basis so we had to follow strict H&S guidelines to cordon off below each section that we were working and have a safety officer on site to ensure the public remained safe at all times.

Flexible vinyl film was printed to achieve accurate colour reproduction to satisfy Coca-Cola strict brand guidelines. The film was then profile cut into 65 graphic drops each 1.1 metres x 4 metres, finished and meticulously labeled so they would all fit together seamlessly on site. Installation was successfully carried out over 4 days by our team of professional abseilers, or to give them their full title … Level 3 IRATA qualified professional rope access technicians. The completed branding can be appreciated at it’s magnificent best from any capsule of The Coca-Cola London eye.

  • Survey & create elevation drawings
  • Liaise with the graphic designer
  • Printed and profiled flexible vinyl film
  • Expert graphic wrap application
  • Carried out by level 3 IRATA qualified professional rope access technicians

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